The energy transition towards a climate neutral energy system puts society for a huge challenge: provide energy to a growing population whilst preserving our planet. The solutions the energy sector provides are for the most part technologically feasible. Societal acceptance and affordability are key to success. ‘Not in my backyard’ drives public resistance, not only to fossil but also to sustainable energy solutions.

In this focus group, we want to explore how the energy sector should engage with communities to get their appreciation and support. How can we improve our understanding of what lies behind? How can we regain trust? How can we turn ‘Not in my backyard’ into ‘Welcome to my backyard’?

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Reinvented Community.